Summative Brief Reflection

The last couple of weeks I've been researching and putting together a report for my first University assignment. For the brief we got given a Brand to work with, a trend to research and an outcome to produce. I got given Agent Provocateur for the brand, Print and Motif for the trend and Event for the Outcome.

I began researching about the brand first and found this quite easy to learn about its history and the brand image and narrative.

However with Print and Motif because it is so broad I decided to research into what the current print trends were for SS19 and pick a few of my favourites to research about. I chose polka dots florals, slogans, paisley and animal print. Animal print being one of my absolute favourite!

Event was easy for me as I found a few examples of events such as the Met gala for the Met Museum in New York and the Victoria Secret shows etc. I found it easy to explain why an event was used and what are the advantages and disadvantages because the outcome of events interest me.

For the ideas part I found it tricky at first because nothing was coming to me to start with, but then as soon as I thought of one, the next came and the next and the next. So eventually I ended up with 6 different ideas.

So after the ideas stage came the concepts stage and this is where you took one of your ideas and created 3 different versions of the same idea. So mine was a pop-up store as I felt this was a good way to get people back into stores after most people completed my survey saying they'd rather shop online. I came up with three different concepts, smart mirrors personalisation and personal shopper.

For my Outcome I ended up choosing the personalisation concept as I felt this would be the most personal out of the 3, being able to customise your own underwear/nightwear/gym wear for your self or somebody else and then have it gift wrapped I felt would create the best instore experience.

Overall, I did find the project quite hard in terms of combining the 3 together, but I suppose if it isn't a challenging then what am I learning?