Solid Perfumes

Whilst researching the fragrance trends of 2019 for my current brief I came across a creation I had never seen before - solid perfumes.

A brand that are doing it right with the new innovations recently is Glossier. With their new solid fragrance 'You' they are surprising this generation on what they can come up with.

This new innovation I think is a great idea as it is most definitely more practical to carry around and there is no chance of it leaking in your handbag. The scent is designed to smell like you (but better). I feel this is again something gen z and millennials are asking for within the market, a unique scent instead of the same old boring scents. Further into my research I found that Lush had been doing these solid perfumes for a while, cheaper than the Glossier 'You' which retails at £19.

I like what solid perfumes do for the environment as they save water consumption and often use less plastic packaging. Because people are wanting to see more of this sustainability with in perfume brands I predict that this new innovation will do extremely well.