Levi's

For the next brief we were been given the task to research insights and potential ideas as to how we can connect Gen Z to Levi’s.

I researched Levi’s as a brand and noticed that they do a lot for the environment and this is something that gen z is also interested in and cares about. Levi’s have a waterless collection where all water is removed from their stone washes and combining multiple wet cycle process. This reduces water usage up to 96 percent. This could potentially persuade Gen Zers to buy from the company as they share the same values on sustainability.

I then asked Gen Z though Instagram if they would tend to buy into a company that is sustainable and does a lot for the environment and most said they would. However I asked if they knew about Levi's efforts to be sustainable and the majority said no.

When the Levi's brand ambassador for Europe came in to talk about the brand he spoke a lot about how they are passionate about being sustainable however they do not wish to shout about it.

This is what I feel Levi's could improve on and this generation want a brand that shouts about It because they wont go looking for it themselves. I feel that social media could help promotion massively and possibly informative posters around university campuses and this is where a lot of gen z will be.

Our task was to create a short video gathering insights about Levi's and how we could connect them to the gen Z consumer. Within out video we included several interviews with flatmates and even with the Nottingham store manager. He also agreed that Levi's do not shout about being sustainable, this then help us to condense our research into focusing mainly on sustainability.